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Course Module: 1. AAU Agency/Module 3 - The Client Module 24
Lesson: 20. YouTube Videos WORK
Duration: 07:47
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--- TIMESTAMPS ---
[00:00 -> 00:07] Okay, hey everybody, I just wanted to update you and just kind of show you the power of what you two can do for your agency.
[00:08 -> 00:12] So one week ago, actually today is, let's see, Friday, June 3rd.
[00:14 -> 00:18] I published a week ago, which was May 26, Thursday, May 26.
[00:19 -> 00:24] I published a video, how to market your service business using Google Ads.
[00:24 -> 00:26] And here is a look at that video.
[00:26 -> 00:30] And here's a look at the thumbnail, Google Ads for service businesses.
[00:30 -> 00:31] And here is the video.
[00:31 -> 00:33] It is an eight minute video.
[00:33 -> 00:36] I will put a link to the video down below this post.
[00:36 -> 00:42] That one video, I wanted to show you this 104 views, which for me is actually really bad.
[00:42 -> 00:54] I typically, it's a video that hasn't really caught on a lot yet, but 104 views, so not a lot of views, not compared to, like you see this one, 2300.
[00:54 -> 00:57] You see this one, 2300, 1900.
[00:57 -> 01:01] This was one that was released the week before, only 175.
[01:01 -> 01:05] But I've had two calls from this one video.
[01:05 -> 01:14] So in the video, I talk about, if you want to reach out to me, yeah, down below in the description, you can go, people scheduled calls on my calendar.
[01:14 -> 01:17] And I was able to have a meeting with them.
[01:17 -> 01:18] I put the video out there.
[01:18 -> 01:19] I didn't go out looking for them.
[01:19 -> 01:22] They came looking for what I had to offer.
[01:22 -> 01:26] I talked about marketing or service businesses using Google ads.
[01:26 -> 01:28] And they found me.
[01:28 -> 01:32] And they found me and they signed up for a consultation.
[01:32 -> 01:43] And yesterday, so one week from the time I launched the video, one of the people I talked to just wasn't, they were kind of just looking around, just trying to figure out a little bit what it was.
[01:43 -> 01:46] And that's fine because they may come back, right?
[01:46 -> 01:47] They just weren't ready.
[01:47 -> 01:52] The second person, let's see, how was it?
[01:52 -> 02:03] $500 setup fee, $750 a month, and they're going to be spending $2,000 a month on ads off of one phone call, one video.
[02:03 -> 02:06] And this video is going to be out there now pretty much forever, right?
[02:06 -> 02:08] As long as I decided to keep it up.
[02:08 -> 02:14] And I've made videos like this where I've gotten calls years later off that one video.
[02:14 -> 02:17] So YouTube is extremely powerful.
[02:17 -> 02:21] And if you're not sure what to do, just go type in, you know, take a look at my video.
[02:21 -> 02:27] Don't copy it as far as exactly what I say, but use that as a jumping off point.
[02:27 -> 02:34] Maybe you want to talk about marketing, you know, an electrician business, marketing, a floor refinishing business, whatever it might be.
[02:34 -> 02:36] This is key.
[02:36 -> 02:37] And I've done this for a long time.
[02:37 -> 02:39] I've got like 140 videos out there.
[02:39 -> 02:46] So yeah, it is a little bit more polished, but a lot of people get started literally with their phone.
[02:46 -> 02:48] Just make sure that the audio is good.
[02:48 -> 02:51] The video can be grainy even as well.
[02:51 -> 02:55] If the audio is bad, that's going to be a problem.
[02:55 -> 03:02] You can get a $20 mic that you literally put on your lapel that you plug into your phone for 20 bucks.
[03:02 -> 03:09] A lot of the time, if it's quiet, you can even use the audio from your phone, but put something out there.
[03:09 -> 03:10] Right?
[03:10 -> 03:12] This is I've put all these videos out there.
[03:12 -> 03:16] I have not marketed in years because of what I teach you guys.
[03:16 -> 03:24] The relationships I teach in partnerships because I have these videos out there telling people how to do this stuff or how I can help them.
[03:24 -> 03:26] And they come to me.
[03:26 -> 03:35] I turn away 90 probably 95% of the people who contact me or I refer them to somebody else because I don't.
[03:35 -> 03:38] I really am not taking on new clients right now.
[03:38 -> 03:39] Okay.
[03:39 -> 03:42] So take that, you know, for what it's worth.
[03:42 -> 03:44] This is powerful stuff.
[03:44 -> 03:46] If you get going on this,
[03:46 -> 03:55] if you did a video a week, one video a week for a year, you probably would never have to look for clients again.
[03:55 -> 04:06] Let's say you wanted you were in the floor refinishing industry and you talked a bit different aspect about Google ads in the floor refinishing industry and you did a video week for year that be 52 videos.
[04:06 -> 04:10] I promise you, they would be knocking down your door.
[04:10 -> 04:12] But it does take work.
[04:12 -> 04:21] You got to come up with a list of videos or you can go on to YouTube, type that in floor refinishing marketing, take what somebody else is doing and put your own spin on it.
[04:21 -> 04:25] If you don't agree with it, then tell somebody the right way you think they should do it.
[04:25 -> 04:28] That's all I've done for years.
[04:29 -> 04:34] I only have 140 videos and 15 of those videos are about agency stuff.
[04:35 -> 04:49] So, you know, and yeah, I did get started a long time ago, but if you are consistent, you can get up there much, much faster, especially in an industry that's not really saturated, maybe floor refinishing marketing, hot tub repair marketing.
[04:49 -> 04:49] Right.
[04:50 -> 04:56] If you want to niche down, go after those and become that person, become the floor refinishing marketing guy or gal.
[04:57 -> 04:58] It's really up to you.
[04:58 -> 05:00] This stuff works.
[05:00 -> 05:02] It is 2022.
[05:03 -> 05:06] I just put this video out and I got two leads from it, one sale.
[05:06 -> 05:07] Okay.
[05:07 -> 05:08] This stuff works.
[05:08 -> 05:16] I promise you, if you just take the time and you make that commitment, but you have to make the commitment to do it every week.
[05:17 -> 05:19] Otherwise, if you do a couple and you're like, ah, this doesn't work.
[05:19 -> 05:20] Guess what?
[05:20 -> 05:20] It's not going to work.
[05:21 -> 05:23] If you make five phone calls, you're like, this doesn't work.
[05:23 -> 05:23] You're right.
[05:23 -> 05:24] It's not going to work for you.
[05:24 -> 05:25] Okay.
[05:25 -> 05:26] Make that commitment.
[05:27 -> 05:37] And if this is a place that you'd like to go to and you may think that I go on camera or that I at least present myself well, I didn't start out that way.
[05:37 -> 05:42] I still get leads from some of my very early videos that when I watch, I just cringe.
[05:42 -> 05:43] But you know what?
[05:43 -> 05:47] Whoever I saw that video, they somehow I connected with them.
[05:48 -> 05:49] They saw me as a real human being.
[05:50 -> 05:52] They got to know me maybe a little bit personally.
[05:52 -> 05:54] They've watched videos for a while and they're like, you know what?
[05:54 -> 05:56] I want to reach out and call that person.
[05:56 -> 06:00] Almost all of you found my course because of YouTube.
[06:00 -> 06:02] I think in fact, I think all of you did.
[06:03 -> 06:04] See how powerful that is?
[06:04 -> 06:10] You watched a couple of videos, maybe you watched two or three or four and you're like, okay, I want to join that course.
[06:11 -> 06:18] So if somebody watches two or three or four videos about floor refinishing marketing, do you think they might have a little bit of trust with you?
[06:19 -> 06:21] And that's not you reaching out to them three or four or five times.
[06:21 -> 06:23] That's them finding you.
[06:23 -> 06:25] And then you just suggest some other videos.
[06:25 -> 06:27] Hey, do you want to see another video on how to do this?
[06:27 -> 06:29] Watch this video, right?
[06:30 -> 06:32] It is that simple.
[06:33 -> 06:37] I promise you, do not get caught up in in the production value.
[06:38 -> 06:44] If you want, you can actually send your video to fiber and have somebody, you know, edited or do whatever you want to it for 25 bucks.
[06:44 -> 06:45] I didn't start out that way.
[06:46 -> 06:49] I literally recorded the video, said, and you even follow the format.
[06:50 -> 06:53] You don't what you want to do is you want to make sure that you jump right to it.
[06:53 -> 06:58] Hi, today we're talking about how to market your service businesses using Google ads.
[06:58 -> 06:59] Let's get started.
[06:59 -> 07:04] So, and then you go right into what you're teaching, then make sure you have a call to action, but keep it brief.
[07:04 -> 07:06] Do not go off on tangents.
[07:06 -> 07:07] Keep it very brief.
[07:07 -> 07:08] As brief as you can.
[07:08 -> 07:10] Don't worry about it being 10 minutes.
[07:10 -> 07:11] Don't worry about it being five minutes.
[07:11 -> 07:14] Keep it just as long as it needs to be to get the point across.
[07:15 -> 07:16] Then make sure you have a call to action.
[07:16 -> 07:23] If you'd like some help with your marketing or service businesses down in the description area below, there is a link to my calendar where you can
[07:23 -> 07:24] schedule a call with me.
[07:24 -> 07:25] And you know what?
[07:25 -> 07:27] No, no high pressure sales pitch.
[07:27 -> 07:30] Just a conversation to see if we can help you out.
[07:30 -> 07:31] All right.
[07:31 -> 07:32] Thanks so much for your time.
[07:32 -> 07:37] If you want to see another video about whatever over to the right hand side, you'll see that right.
[07:37 -> 07:40] Even take that template, take that template and use it.
[07:40 -> 07:41] But this stuff works.
[07:41 -> 07:44] So I just wanted to show you how quickly it can work.
[07:44 -> 07:44] Okay.
[07:45 -> 07:45] All right.
[07:45 -> 07:46] We'll see you in the next video.

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--- FULL TRANSCRIPT ---
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Okay, hey everybody, I just wanted to update you and just kind of show you the power of what you two can do for your agency. So one week ago, actually today is, let's see, Friday, June 3rd. I published a week ago, which was May 26, Thursday, May 26. I published a video, how to market your service business using Google Ads. And here is a look at that video. And here's a look at the thumbnail, Google Ads for service businesses. And here is the video. It is an eight minute video. I will put a link to the video down below this post. That one video, I wanted to show you this 104 views, which for me is actually really bad. I typically, it's a video that hasn't really caught on a lot yet, but 104 views, so not a lot of views, not compared to, like you see this one, 2300. You see this one, 2300, 1900. This was one that was released the week before, only 175. But I've had two calls from this one video. So in the video, I talk about, if you want to reach out to me, yeah, down below in the description, you can go, people scheduled calls on my calendar. And I was able to have a meeting with them. I put the video out there. I didn't go out looking for them. They came looking for what I had to offer. I talked about marketing or service businesses using Google ads. And they found me. And they found me and they signed up for a consultation. And yesterday, so one week from the time I launched the video, one of the people I talked to just wasn't, they were kind of just looking around, just trying to figure out a little bit what it was. And that's fine because they may come back, right? They just weren't ready. The second person, let's see, how was it? $500 setup fee, $750 a month, and they're going to be spending $2,000 a month on ads off of one phone call, one video. And this video is going to be out there now pretty much forever, right? As long as I decided to keep it up. And I've made videos like this where I've gotten calls years later off that one video. So YouTube is extremely powerful. And if you're not sure what to do, just go type in, you know, take a look at my video. Don't copy it as far as exactly what I say, but use that as a jumping off point. Maybe you want to talk about marketing, you know, an electrician business, marketing, a floor refinishing business, whatever it might be. This is key. And I've done this for a long time. I've got like 140 videos out there. So yeah, it is a little bit more polished, but a lot of people get started literally with their phone. Just make sure that the audio is good. The video can be grainy even as well. If the audio is bad, that's going to be a problem. You can get a $20 mic that you literally put on your lapel that you plug into your phone for 20 bucks. A lot of the time, if it's quiet, you can even use the audio from your phone, but put something out there. Right? This is I've put all these videos out there. I have not marketed in years because of what I teach you guys. The relationships I teach in partnerships because I have these videos out there telling people how to do this stuff or how I can help them. And they come to me. I turn away 90 probably 95% of the people who contact me or I refer them to somebody else because I don't. I really am not taking on new clients right now. Okay. So take that, you know, for what it's worth. This is powerful stuff. If you get going on this, if you did a video a week, one video a week for a year, you probably would never have to look for clients again. Let's say you wanted you were in the floor refinishing industry and you talked a bit different aspect about Google ads in the floor refinishing industry and you did a video week for year that be 52 videos. I promise you, they would be knocking down your door. But it does take work. You got to come up with a list of videos or you can go on to YouTube, type that in floor refinishing marketing, take what somebody else is doing and put your own spin on it. If you don't agree with it, then tell somebody the right way you think they should do it. That's all I've done for years. I only have 140 videos and 15 of those videos are about agency stuff. So, you know, and yeah, I did get started a long time ago, but if you are consistent, you can get up there much, much faster, especially in an industry that's not really saturated, maybe floor refinishing marketing, hot tub repair marketing. Right. If you want to niche down, go after those and become that person, become the floor refinishing marketing guy or gal. It's really up to you. This stuff works. It is 2022. I just put this video out and I got two leads from it, one sale. Okay. This stuff works. I promise you, if you just take the time and you make that commitment, but you have to make the commitment to do it every week. Otherwise, if you do a couple and you're like, ah, this doesn't work. Guess what? It's not going to work. If you make five phone calls, you're like, this doesn't work. You're right. It's not going to work for you. Okay. Make that commitment. And if this is a place that you'd like to go to and you may think that I go on camera or that I at least present myself well, I didn't start out that way. I still get leads from some of my very early videos that when I watch, I just cringe. But you know what? Whoever I saw that video, they somehow I connected with them. They saw me as a real human being. They got to know me maybe a little bit personally. They've watched videos for a while and they're like, you know what? I want to reach out and call that person. Almost all of you found my course because of YouTube. I think in fact, I think all of you did. See how powerful that is? You watched a couple of videos, maybe you watched two or three or four and you're like, okay, I want to join that course. So if somebody watches two or three or four videos about floor refinishing marketing, do you think they might have a little bit of trust with you? And that's not you reaching out to them three or four or five times. That's them finding you. And then you just suggest some other videos. Hey, do you want to see another video on how to do this? Watch this video, right? It is that simple. I promise you, do not get caught up in in the production value. If you want, you can actually send your video to fiber and have somebody, you know, edited or do whatever you want to it for 25 bucks. I didn't start out that way. I literally recorded the video, said, and you even follow the format. You don't what you want to do is you want to make sure that you jump right to it. Hi, today we're talking about how to market your service businesses using Google ads. Let's get started. So, and then you go right into what you're teaching, then make sure you have a call to action, but keep it brief. Do not go off on tangents. Keep it very brief. As brief as you can. Don't worry about it being 10 minutes. Don't worry about it being five minutes. Keep it just as long as it needs to be to get the point across. Then make sure you have a call to action. If you'd like some help with your marketing or service businesses down in the description area below, there is a link to my calendar where you can schedule a call with me. And you know what? No, no high pressure sales pitch. Just a conversation to see if we can help you out. All right. Thanks so much for your time. If you want to see another video about whatever over to the right hand side, you'll see that right. Even take that template, take that template and use it. But this stuff works. So I just wanted to show you how quickly it can work. Okay. All right. We'll see you in the next video.

